Search Engine Optimisation (SEO) presents certain difficulties for eCommerce enterprises. Many owners of eCommerce stores deal with problems like broken links, duplicate content, bad user experience, and more while trying to rank dozens or even thousands of product pages.
Considering everything, a general “how to do SEO” guide isn’t going to work. You need SEO techniques tailored to eCommerce that take into account your unique set of problems. Furthermore, users’ methods for searching for products can differ greatly from those for searching for other kinds of information.
Learn all there is to know about eCommerce SEO in this post, including best practices for getting your online business ranked. If you want expert assistance for doing eCommerce SEO, the team at Xportsoft Technologies Ltd. United Kingdom can help you out.
What is eCommerce SEO?
Optimising an online store to rank well in search engines is known as eCommerce SEO. This kind of marketing works to enhance a store’s visibility in search results by integrating off-site, technical, on-page, and content optimisation tactics.
Things to Consider for eCommerce SEO
SEO for eCommerce is different from SEO for other types of businesses because ranking a website that conducts online sales involves more work.
While eCommerce companies have to manage optimisation across a big inventory of pages and rank many product pages, sometimes with similar content, blogs and service websites have the advantage of having relatively original content with less risk of cannibalization.
When optimizing an eCommerce website, there are several unique elements to take into account, even if the ranking factors are essentially the same. Here they are!
- Broken links are common in eCommerce stores
The standard procedure is to remove the page from the website when a product runs out of stock or is out of season. However, this may lead to “404” pages, or broken links. This can lead to a bad user experience, send Google bots to broken links, and make content management extremely difficult.
- Low-quality content is frequently produced
A product page featuring a picture, a description, a price, and sometimes some purchase information is published by many proprietors of eCommerce websites. If you spread this over several dozen pages or more, you may probably encounter problems with poor-quality information. Google is unable to discern between different product pages due to insufficient contextual information.
Google has placed greater emphasis on the quality of content since the Panda algorithm upgrade. Because of this, eCommerce companies must be very aware of the importance and distinctiveness of their content relative to other pages.
- Duplicate metadata is a problem on many eCommerce platforms
eCommerce sites frequently have duplicate metadata (such as page titles and descriptions), especially if they generate new pages automatically or using a template. Some eCommerce websites essentially copy the names and descriptions from other product pages and use them as the content of a newly created page. Both users and search engines find this puzzling.
Every page should have a distinct title and description when it comes to eCommerce SEO. While some platforms demand a manual override, others let you write a formula for this (like “Product Name – Type – Brand”). Although it could be difficult, the effort is worthwhile.
This is not all, there are many more facets that need to be taken care of when it comes to making an eCommerce platform a big hit, and SEO comes at the top.
5 Proven Strategies for eCommerce SEO
Below is the breakdown of eCommerce SEO strategies you need to keep in mind for taking the overall performance of your online store to the next level.
- Conduct Proper Keyword Research
Extensive keyword research is the foundation of every effective SEO approach. To find appropriate keywords for your business, use tools like Google Keyword Planner, SEMrush.com, or the Surfer Keyword Extension. Think about these three important aspects:
- Search Volume: Determine how many times a keyword is searched each month, taking into consideration regional and linguistic variances.
- Keyword Difficulty: Use the strength of domains that are currently ranking for a keyword to determine how competitive it is.
- Relevance: Make sure the term you select supports both user intent and your business.
Take a methodical approach by examining the pages that are currently online and allocating relevant keywords. To assign keywords to each page, use a spreadsheet program such as Google Sheets. Use resources like Google Search Console to learn more about your rankings over time.
- User-friendly eCommerce Site is a Necessity
For any eCommerce business, having an interesting and user-friendly website is essential. You should design your website with easy-to-use navigation, easily identifiable internal links and icons, and interactive pages to make it as easy as possible for visitors to find and buy your products – especially because you will probably need to arrange a lot of pages.
To optimise your website, think about collaborating with a company like Xportsoft Technologies Ltd. UK, having knowledgeable web designers on board. To make sure your website is user-friendly for everyone, they will consider user experience signals, page depth, content structure, site speed, and more.
- Consider Doing On-Page SEO
After deciding on your keyword strategy, use these on-page SEO pointers to improve your pages:
- Put your target term in the title tag, for example, “Black Leather Boot for Women | Brand.”
- Body Content: Throughout the body of your website, naturally use the keyword.
- Product Photo: For a superior product photo, make sure the Alt text is optimised.
- Headings: Make use of informative H2 headings and an H1 heading.
- Internal Links: Provide access to linked items and pages.
- URL Structure: Make the URL shorter and eliminate any superfluous words.
- Write captivating, customer-focused product descriptions to create engaging content.
To improve your content’s comprehension and ranking by search engines, implement these on-page SEO strategies on each page. Don’t overuse keywords and keep it brief!
- Generate informative content
In terms of SEO, you may have heard the saying “Content is king.” This is unquestionably relevant to eCommerce companies. In addition to optimisation, content is a major factor in converting visitors into paying clients.
Who would want to visit a website and see flat, dull material, after all? With your content, you may make a unique impression, communicate your brand, inspire readers to take action, and, yes, even raise your website’s search engine ranking.
- Maintain the security of the site
The site security protocol, or SSL, is what all modern eCommerce websites must adhere to. Have you ever visited a website and seen the notice “not secure”? It’s likely that the website’s SSL certificate was missing.
An integrated SSL feature is present in many hosting platforms. Just make sure that SSL is set and that your website is secure by collaborating with your present host or eCommerce website developer. You don’t want to turn away possible clients, right?
If you take all these measures, your eCommerce site will rank higher in search engines and produce more leads for your CRO efforts.